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Marketing
Montgomery Hill takes a diligent approach to the creation of a strategic marketing plan, tailored to your specific needs. This plan is based on a three stage process:
- Profiling potential buyers
- Preparation of a sales pack
- Sourcing potential buyers
By consulting with you on the profile of potential buyers, we create a sales pack that positions the business to attract the most suitable candidates, highlighting key business differentiators, competitive advantages, and opportunities for further growth. A well structured, accurate, and professionally presented sales pack, including a detailed Information Memorandum, serves to reduce buyer uncertainty and expedite the process to closing.
The approach to sourcing potential buyers depends on the nature and size of the business. Strategies include proactively targeting potential buyers highlighted in the initial profiling exercise, sourcing candidates from our own active buyer database, and advertising in selective media, including local and national newspapers, trade publications, and the Internet. During this process we seek to maintain our client's confidentiality, and qualify potential buyers based on financial strength, relevant experience, and motivation. Site visits are arranged and co-ordinated as and where necessary.
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